Italian luxury brand Gucci has named Ningning of the group aespa as its new global brand ambassador.

Recognized for her commanding stage presence, outstanding vocal ability, and distinctive artistic identity, Ningning has established herself as a standout artist representing the next generation of performers. As a member of K-pop group aespa, she has proven her presence on the global stage, including the group’s win of Billboard Women in Music’s “Group of the Year” award in 2025. Building on her creativity and global influence, she continues to connect closely with fans around the world.

“I’m truly honored and excited to be selected as a global brand ambassador for Gucci, a house with more than 100 years of craftsmanship. I’ve been captivated by Gucci since I was young, and it still doesn’t feel real that I now get to help share the house’s style with a new generation and people with diverse tastes,” she said, sharing her thoughts.

She has long made Gucci looks her own at various official events and in editorial shoots, and she also attended the Gucci Primavera fashion show held in Milan this past February, continuing her relationship with the house.

Going forward, as Gucci’s global brand ambassador, Ningning will take part in a range of the house’s projects and further strengthen the connection between the house and audiences worldwide.