Son Naeun's Bright Spring Styling That Melts Away the Cold | 1 — [Photo Provided by JJ JIGOTT]

JJ JIGOTT, operated by BABA Fashion (Chairman Moon In-sik), revealed its Spring 2024 campaign photoshoot featuring actress Son Naeun.

Son Naeun's Bright Spring Styling That Melts Away the Cold | 2 — [Photo Provided by JJ JIGOTT]

The campaign, themed 'CATCH THE EYE', follows Son Naeun's gaze to create a cinematic episode, adding a more modern feel to the mood presented before, expressing JJ JIGOTT's unique low-chic look.

Son Naeun's Bright Spring Styling That Melts Away the Cold | 3 — [Photo Provided by JJ JIGOTT]

In the released photoshoot, Son Naeun styles a mix-texture cropped tweed jacket with denim pants for a casual yet trendy vibe and elegantly pulls off a tweed set-up featuring a subtle pearl-like pink color, showcasing sophisticated spring styling.

Son Naeun's Bright Spring Styling That Melts Away the Cold | 4 — [Photo Provided by JJ JIGOTT]

Particularly, the look featuring a metal thread mixed check vest and A-line long skirt exemplifies JJ JIGOTT's attention to detail in creating standout styling with just one item, drawing more attention.

Son Naeun's Bright Spring Styling That Melts Away the Cold | 5 — [Photo Provided by JJ JIGOTT]

Additionally, the trench coat layered with a denim shirt, featuring a detachable collar detail, is a versatile item from the transitional season to spring. Paired with a pleated mini skirt, it perfectly embodies a stylish look.

Son Naeun's Bright Spring Styling That Melts Away the Cold | 6 — [Photo Provided by JJ JIGOTT]

JJ JIGOTT's Spring 2024 campaign with Son Naeun can be seen on the official online mall 'BabaTheDotCom' and at JJ JIGOTT stores, and will be sequentially revealed through official channels.