Kendall Jenner's American Classic Look | 1 — [Photo source=Tommy Hilfiger]

This Spring 2024, Tommy Hilfiger welcomes Kendall Jenner to the Tommy family. Kendall, along with five friends, shows her warm and genuine self under the endlessly unfolding blue skies of Los Angeles, proposing the ultimate spring lifestyle captured through red, white, and blue color lenses.

Kendall Jenner's American Classic Look | 2 — [Photo source=Tommy Hilfiger]

"Tommy Hilfiger creates wonderful American classics reinterpreted for today. Every year he brings timeless essentials from chino pants to Oxford shirts, blazers, and polo shirts, recreating them with a fresh and new feeling. I am very happy to join his journey in modernizing the spirit of classic American cool through this campaign celebrating family and friendship," says Kendall Jenner.

"I have known Kendall and her family for years and watching her grow in the fashion world has been truly amazing. Kendall radiates optimism and warmth not only in her style but also in the way she connects with people, accepting friendship as one family. It is this vibrant outlook that continues to inspire me to deliver iconic American style to the next generation," says Tommy Hilfiger.

Kendall Jenner's American Classic Look | 3 — [Photo source=Tommy Hilfiger]

Joining Kendall and the campaign cast are musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high school friend Hannah Logan. Photographer Renell Medrano captured the vibrant moments of this close-knit group with modern preppy classics.

The Tommy Hilfiger Spring 2024 collection offers essentials under a red, white, and blue color palette, completing an American icon. This collection focuses on the brand’s Preppy heritage, perfectly combining comfort, optimism, and elegant tailoring. The iconic polo items, sporting a spirited essence, are reinterpreted from polo shirts to polo dresses, reminding us of versatility and functionality. Chino pants, Oxford shirts, and classic trench coats have been reborn with fresh silhouettes and luxurious materials.