Jewelry brand STONEHENgE has unveiled fresh 2024 spring campaign visuals with NewJeans.
STONEHENgE's 2024 Beautiful Moments spring campaign visually implements the ZALPHA Generation icon 'NewJeans' members enjoying a free lifestyle such as taking photos, drawing, and enjoying desserts, matched with five different colors.
Using five fresh colors like green, pink, white, yellow, and blue, and objects symbolizing each concept, they created a lively and vibrant spring mood.
In the revealed visuals, NewJeans caught attention by naturally and sensibly styling daily jewelry 'STONEHENgE' within their identity of 'naturalness'.
Minji, Hani, Daniel, Haerin, and Hyein showcased their colorful and fresh spring looks with STONEHENgE's iconic pendant designs in the jewelry collections LUCKY U, POLARIS, DAL, EDGE, and CONNECTION, each matching their individual colors.
Among them, the 'POLARIS' collection is a new collection introduced by STONEHENgE in February 2024. It features jewelry inspired by the guiding star that shines brightest in the night sky, capturing beautiful starlight moments with STONEHENgE's delicate pendant design.
Meanwhile, the 2024 spring campaign visuals and videos collaborated with STONEHENgE and NewJeans can be found on the official STONEHENgE website, Instagram, YouTube, and more.