The Italian total lifestyle brand Mandarina Duck (MANDARINADUCK) announced on the 15th that it has selected actress Jeong Yu-mi as the brand ambassador.
Mandarina Duck, known for its contemporary travel outdoor apparel optimized for travel, unveiled its 2024 S/S collection with a campaign featuring a travel concept with actress Jeong Yu-mi, under the slogan 'Wear The Travel.' The brand highlighted its 'Weather Line' offering comfort in sudden climate changes and its signature 'Garment Dyeing Line' with natural colors.
In the photoshoot, Jeong Yu-mi elevated the campaign with her unique charm, showcasing a stylish travel look with the Weather Line outerwear and pants, a Boston bag, and a ROLLER carrier. The mint-colored weather jacket worn by Jeong Yu-mi, named 'PASSIONE,' is distinguished from typical outdoor waterproof jackets by its short length and loose fit appealing to women, already becoming a popular pre-ordered item.
A representative from Mandarina Duck stated, "Actress Jeong Yu-mi is well-known for her bright and stylish fashion sense. Her collaboration with Mandarina Duck, which offers a variety of travel products with original design and color, is expected to create a synergistic effect," adding that she is "the ambassador who best matches the travel style pursued by Mandarina Duck."
Meanwhile, actress Jeong Yu-mi continues her active acting career, including winning the Best Actress award at the Blue Dragon Film Awards for the movie 'Sleep.' The 2024 S/S apparel collection by Mandarina Duck and Jeong Yu-mi is available for purchase at Mandarina Duck offline stores and online stores nationwide.