Massimo Dutti, Launch of the 24SS Limited Edition Collection

On March 21, 2024, Massimo Dutti of the Inditex Group unveils a new logo along with the SS24 Limited Edition, presenting a completely renewed visual universe of the brand in every aspect.

The Massimo Dutti SS24 Limited Edition is completed with a timeless design, voluminous silhouettes, and a carefully selected combination of delicate materials. Massimo Dutti, with a bold ambition towards the fusion of fashion and art, does not stop at challenging the norms of casual wear but persistently encapsulates values that the brand holds dear, such as timelessness and luxury, along with a contemporary perspective that penetrates modern society.

The women's collection is an artistic journey filled with fleeting diversity, offering more than just simple fashion. Structural designs, silhouettes that wrap around the waist, and luxurious materials make each piece stand out with delicate details that evoke craftsmanship. The color palette reflects the trends and various shades of the contemporary era, from deep black to soft nude tones and vibrant cherry red.

The men's collection showcases iconic products with modern silhouettes, focusing on meticulous craftsmanship and premium materials instead of following trends. Essential items for the stylish and discerning man can be found in a refined monochromatic palette.

The accessories collection, indispensable for balancing volume and texture, offers captivating elegance.

A Massimo Dutti representative stated, “This SS24 Limited Edition is the result of Massimo Dutti's dialectical aesthetic evolution. With the new logo, we intend to continuously showcase the evolving worldview of Massimo Dutti.”