Ji Chang-wook Attends Rado '2024 Novelties Event'

Swiss watchmaker Rado unveiled the Captain Cook High-Tech Ceramic Skeleton for the first time in the world at the '2024 Novelties Event' on March 21st.

The event, joined by Rado's Vice President of Marketing Rico Steiner and global ambassador actor Ji Chang-wook, invited media, department store and duty-free buyers, key opinion leaders, social media influencers, and YouTubers to preview Rado's new products and presented the 2024 collection.

In the presentation, Rado's Vice President of Marketing, Rico Steiner, stated, "RADO is constantly striving to surpass the limits of traditional watchmaking by producing watches that combine durability and style. The launch of the Captain Cook High-Tech Ceramic Skeleton marks another milestone in Rado's rich history of innovation and design." The Captain Cook High-Tech Ceramic Skeleton, unveiled globally for the first time at the event, features an olive tone with PVD rose gold details, an attractive view of the automatic movement, and a three-row high-tech ceramic bracelet with a green rubber strap.

As a global ambassador, Ji Chang-wook, who attended the event, wore the new Captain Cook himself and examined the new product, stating, "I really like the material; the high-tech ceramic is comfortable and fits well on the wrist. Rado is known for its unique designs, and the newproduct is no exception," expressing his satisfaction and adding, "I am happy to be a part of the brand as its global ambassador."