Longchamp X Harper's Bazaar, 'Short-form Competition' Underway

The French luxury brand Longchamp is conducting a 'Short-form (Reels) Competition' with the fashion magazine Harper's Bazaar.

On February 8th, Longchamp announced the [My Universe] project, aimed at creating connections with stylish creators to celebrate the launch of their 24 S/S 'University Collection'.

Eligibility for entry is adults aged 19 and over, with submissions accepted through a Google form posted on Harper's Bazaar's official website until February 18th. Participants must agree to be involved in print/video shooting and exposure during the project schedule and be able to produce videos using short-form platforms.

The theme of this short-form competition is to express one's own world of fashion, similar to the project's name. The first phase involves creating a freestyle video (reels/short-form) that best represents oneself, while the second phase requires showcasing personal styling using Longchamp's 24 SS collection.

The judging will select 30 preliminary candidates on February 23rd (Friday), who will then complete the second mission, after which the final 5 participants will be chosen. The top selected individual will receive 3 million KRW and Longchamp products worth 2 million KRW, with second place receiving 1.5 million KRW and Longchamp products worth 2 million KRW, down to the fifth place. All five finalists will also receive Longchamp 24 SS products and the opportunity to shoot a Harper's Bazaar print/video pictorial. Additionally, the 30 preliminary candidates will be invited to a Longchamp collection event.

Meanwhile, the Longchamp and Harper's Bazaar [My Universe] project will run until the end of April, with more details available on Harper's Bazaar's official website and Instagram.