Coach X Lee Youngji, 'Find Your Courage' Campaign Revealed

Written by Ethan  on 18 Mar, 2024
Coach X Lee Youngji, 'Find Your Courage' Campaign Revealed | 1
[Photo provided by COACH]

New York expressive luxury brand COACH has released the 'Colorful World' video, the third chapter of the 'FIND YOUR COURAGE' campaign, in collaboration with global ambassador Lee Youngji.

Coach X Lee Youngji, 'Find Your Courage' Campaign Revealed | 2
[Photo provided by COACH]

The 'Find Your Courage' campaign is COACH's new campaign launched with the first chapter video featuring Lil Nas X in February.

Coach X Lee Youngji, 'Find Your Courage' Campaign Revealed | 3
[Photo provided by COACH]

'Find Your Courage' campaign is a new episode of 'The Courage to Be Real', conveying COACH's message of 'the courage to be your true self'. The campaign showcases the journey of finding one's true self in a sophisticated video narrative, where virtual influencer imma meets Lee Youngji and other COACH ambassadors in a virtual world created by COACH, learning about the 'confidence' inherent in them.

In the third chapter video, imma meets rapper Lee Youngji and learns 'the courage to break the mold', growing and progressing one step further. In the virtual world called 'Colorful World', Lee Youngji leads imma to break free from the confines of others' expectations and navigate obstacles ahead with a positive mindset and humor.

COACH has incorporated messages of various 'confidences' in each video. The brand plans to discuss 'the confidence to embrace change' and 'the confidence to seek new possibilities' through upcoming videos featuring American actress Camila Mendes and Japanese fashion model Kōki.

Meanwhile, the 'Quilted Tabby Bag' revealed in the campaign video is a modern interpretation of a 1970s COACH archive design. It's accentuated with soft quilted nappa leather and iconic COACH signature hardware.

The COACH 2024 Spring Collection, including the Quilted Tabby Bag, is available at department store COACH stores and the official online store.


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