'Mode et Paris' Mixed Reality Crossover Fashion Show Concludes

The Ministry of Culture, Sports and Tourism (Minister Yu In-chon) sponsored, and the Korea Creative Content Agency (Director Jo Hyun-rae, hereinafter referred to as KCCA) organized, and Naver Z supported the 2024 S/S event, which took place at the Westin Vendôme Hotel in Paris, France, on March 22.

This event successfully presented a new concept of mixed reality crossover fashion show, merging the virtual and real worlds, attended by 200 individuals including fashion industry stakeholders and influencers from Paris and Europe.

'Mode et Paris' has been showcasing collections from the 'MODE at ZEPETO 2024 S/S' season on Naver Z's global metaverse platform ZEPETO since March 4, featuring a fashion show where ZEPETO human avatars and real models wore the same collections and walked the runway side by side.

Especially, the show introduced a new K-fashion culture in France, the fashion capital and the country with the largest ZEPETO user base in Europe, and received enthusiastic responses from local European fashion stakeholders.

By incorporating various cultural technologies such as metaverse, augmented reality, and AI, 'Mode et Paris' has expanded the horizons of K-fashion content. The show featured 20 outfits from 10 leading Korean fashion designer brands, each revealing their unique styles and creativity.

This show featured the brands Doucan, Maison Nika, Mmam, BonBom, Wunderkammer, Buemette, Vegan Tiger, II, JulyColumn, and Hannah Shin, all selected through KCCA's competition. These brands participated together, showcasing two outfits from each brand, revealing their distinct individuality and creativity through a total of 20 outfits.

The show music was completed in collaboration with AI music creation company Pozalabs and Korea's representative post-rock band Jambinai Lee Il-woo.

Pozalabs revealed a diverse collection of tracks by teaching an AI model about BPM, pitch range, and main instruments suitable for contemporary brand show music, effectively highlighting the modern appeal of the 10 participating brands across cinematic to lounge genres.

Lee Il-woo from Jambinai remarked, "Although it was the first attempt at this type of fashion show music, being able to analyze and create music for the fashion show using artificial intelligence allowed us to experience a new method of creation."

'Mode et Zepeto' 2024 S/S was unveiled just three weeks ago and has already seen 2 million visitors, setting a new record for attendance. KCCA has been showcasing metaverse showrooms and fashion show content from domestic fashion designer brands since the 'Mode et Zepeto' 2023 F/W season.

This year, the 2024 S/S collection was newly unveiled and is available to view for six weeks from March 4th to April 15th. This season, a total of 141 metaverse fashion items from 10 brands have been introduced, attracting over 2 million visitors in just three weeks, thereby setting a new record for popularity.

Setting a new box office record with 2 million visitors in just three weeks.

For the last 'Mode et Zepeto' 2023 F/W, a total of 3.29 million people participated over six weeks, with global users making up 95% of participants, setting a record for the highest international user participation in Zepeto's history.

Moreover, during the 2024 S/S season, a collaboration with Zepeto's popular world 'Runway Z' will take place, determining the winner among the runway participants styled with 'Mode et Zepeto' items, under the 'Runway Z X 'Mode et Zepeto'' initiative.

Director Jo Hyun-rae of KCCA stated, “Korean fashion is creating a scene that incites cheers from people worldwide by meeting with cultural technologies such as metaverse, artificial intelligence, and augmented reality, crossing the boundaries of region and language. We will continue to support in various ways so that K-fashion can play a significant role as content leading K-culture."

In the future, 'Mode et Paris' events will be showcased as cutting-edge technology-fused content,scheduled to be exhibited to the general public at the Korean Cultural Center in France from May 22nd to the end of October this year.