Luxury luggage brand TUMI has been chosen as the official luggage for the PGA and LPGA Tour, along with announcing a partnership agreement.
Through this partnership, TUMI plans to further strengthen its global sports partnerships, joining the likes of Premier League team Tottenham Hotspur, McLaren Racing, and the Professional Tennis Players Association.
Especially, TUMI's entry into golf coincides with the debut of its first full-range golf collection, comprising high-performance and innovative products that embody both the sport and its lifestyle. "As the first step in this partnership, TUMI will have an interactive booth at the PGA Show in Orlando, Florida, this week, featuring product previews, influencer appearances, and additional on-site programming," a representative stated.
PGA Tour Commissioner Jay Monahan expressed his pleasure at TUMI joining the PGA Tour family with LPGA partners. "This collaboration highlights our joint commitment to enhancing golf as a game that everyone can enjoy," he stated. LPGA Tour Commissioner Mollie Marcoux Samaan added, "We are thrilled to embark on this exciting partnership with TUMI as the official luggage for the LPGA and PGA Tour. TUMI's innovative golf collection perfectly complements the global tour of the LPGA, covering 10 countries, and our partnership will reflect the spirit of decisiveness, quality, and style that defines both the LPGA and TUMI. We look forward to a strong collaboration with the LPGA, PGA Tour, and TUMI, celebrating our players' journeys and victories on and off the course."
Brian Oliver, Executive Vice President of Corporate Partnerships for the PGA Tour, said, "We are delighted to introduce and welcome iconic lifestyle brand TUMI to our family, to athletes and fans worldwide. Through TUMI's foray into golf, all golfers will benefit from experiencing TUMI's unique products and style."
Additionally, TUMI Chairman Andrew Dawson stated, "We are honored to begin our partnership with the PGA Tour and LPGA Tour, celebrating the achievements of world-renowned athletes. We are constantly evolving to meet the demands and interests of our customers and like-minded audiences. Serving the community of competitive and recreational golfers was a deliberate but true next step for our brand."
Inspired by a passion for sports, the golf collection is based on TUMI's DNA, featuring products that combine the brand's signature durability, innovative materials, and design. The collection's headline features include soft-touch padding, USB-C charging ports, cooling pockets for enhanced play, and TUMI's unique monogrammable patch on golf bags. Additional lifestyle bags and accessories like duffels, divot tools, tee and ball pouches, and club covers are designed to perfectly complement the bag products, crafted with the highest level of technical detail to function both on and off the course.
The collection will be sold exclusively on TUMI's official website worldwide and will also be available this spring at select TUMI stores, golf clubs, and some department stores. Additionally, a curated selection of products will be available year-round at pop-ups at PGA Tour and LPGA tournaments worldwide.