Rimowa launches the 'RE-CRAFTED' program for sustainability

Rimowa has officially launched the 'RE-CRAFTED' program in Korea and the Americas for the sustainability of suitcases, following launches in Germany and Japan.

Rimowa has showcased its pioneering spirit as a premium mobility brand pursuing sustainability even in travel through the 'RE-CRAFTED' program. 'RE-CRAFTED' is a program where used aluminum suitcases can be exchanged for a voucher at designated Rimowa stores, and then the brand revitalizes them into vintage suitcases for resale.

Parts that are functionally sound from its previous owner are maintained, while being transformed into a condition as reliable as a new product for sale. This reflects the brand's philosophy of being 'a lifetime travel companion'.

For Rimowa, a suitcase is not just for carrying travel essentials, but a companion that encapsulates all the moments of adventure and memories of the owner. Scratches, dents, and stickers each tell a story, and this program aims to preserve the stories of its previous owners as much as possible while giving them a new life.

If you wish to participate in Rimowa's 'RE-CRAFTED' program contributing to a sustainable world, aluminum suitcases with at least two wheels can be personally returned to the Rimowa Cheongdam flagship or Myeongdong store. More details can be found on the official website RIMOWA.COM.