For the Valentine's Day season, BEAKER, a culture blending union operated by Samsung C&T Fashion Division, and concept store 10 Corso Como Seoul, are releasing items that will surely sweeten the romance.
This year, BEAKER is presenting a special collaboration with ‘TASTY FRANCE’.
‘TASTY FRANCE’ started as a confectionery by a French couple, known for its unique European sweets. They created ‘Marshmallow Bears’, a delightful blend of childhood favorite marshmallows in bear shapes, coated with their signature chocolate. These are packed in colorful and unique tin cases, making them irresistibly collectible.
The collaboration capsule collection includes 8 types of TASTY FRANCE's marshmallow chocolates, along with clothing/accessory products. It features sweatshirts, t-shirts, mini eco-bags, milk glass cups, and keyrings, all adorned with the adorable marshmallow bear design.
Meanwhile, BEAKER plans to operate a ‘BEAKER x TASTY FRANCE Collaboration’ popup store at the BEAKER Hannam flagship store from the 26th of this month to the 15th of next month.
At 10 Corso Como Seoul, the first concept store and shopping place born in Milan in 1990 by Carla Sozzani, a romantic ‘2024 Valentine's Day Chocolate’ edition will be released as a limited edition.
This year, 10 Corso Como Seoul has designed its Valentine's Day chocolates in eye-catching hot pink packaging.
The top of the package box is engraved with ‘Valentine's Day’, and the bottom with ‘Be My Valentine’, adding a romantic touch. The chocolates themselves feature red iconic ‘LOVE’ graphics and hearts, perfect for conveying special feelings to loved ones.
The premium Belgian dark chocolate, made using traditional handcrafted methods, offers a deep and rich flavor. The ‘2024 Valentine's Day Chocolate’ from 10 Corso Como Seoul will be sold in limited quantities at Cheongdam and AvenueL branches starting from the 31st.
Song Taek-gun, head of BEAKER business, said, “BEAKER has collaborated this Valentine's Day with ‘TASTY FRANCE’ to present distinctive confectionery products. This Valentine's Day collaboration capsule collection, harmoniously combining sweet marshmallow chocolates with a lovely bear design, will be a special gift for loved ones.”